Jimdo Review: A Site Designer For Smaller Companies Without Development Experience

If you haven’t heard of Jimdo, you might want to give it a look, because although it’s not exactly the most popular website builder on the market, the pricing is pretty tempting for the amount of features you receive.

A free pricing plan is available, which is always nice for those who just want to make a simple site with ramblings, or for people who are not willing to fork over payment information for a free trial.

Online store capabilities are offered as well, but the true standouts are the templates, since they give you some rather unique themes to select from, which is saying a lot for such a reasonably priced website builder.

Let me be clear from the start, if your company is considered any bigger than a small business, Jimdo is not for you.

However, creatives, small local businesses and simple bloggers may find Jimdo appealing.

How Many Sites Have Been Made With This Website Builder?

Jimdo Features


Widgets are included with the Jimdo builder, so it’s not exactly a full fledged app store, but rather a WordPress-like setup, where most of the drag and drop widgets are built into the system.

The free plan puts your site on a subdomain, but this can be avoided by upgrading to one of the other plans. Hosting and domains are offered through the website builder, and you get everything from email accounts to mobile optimization.

What’s really cool is that the Pro plan has the ability to make a little online store. Therefore, if your small brick and mortar shop decides to test the waters by selling a few items online, you don’t have to pay any extra money for this.

Overall, the features are simple, and you shouldn’t expect anything advanced along the way.

Jimdo Ease of Use

Getting to the website editor only takes a few minutes. You don’t even have to punch in any credit card information because of the free plan. Therefore, once you create your account, it asks you which theme you’d like to work on. It then pushes you to a drag and drop editor, with tabs on the right for things like templates, styling, blog, SEO, stats and more.

Overall, you mainly stick with the features that are packaged into the chosen theme. So, if you’re looking to add a new video or image, it’s not necessarily as easy as you may think. However, adjusting colors schemes, backgrounds and logos are all pretty easy.

Just remember that the selection of your theme makes quite a bit of difference, so make sure you choose wisely.

Jimdo Pricing

The Jimdo pricing structure is fairly straight forward, since you only have to choose between three plans, and the company clearly states who each one is for. Not to mention, it’s one of the cheaper ways to go about building a website.

  • JimdoFree – Pay $0 for a simple, personal website, with a Jimdo subdomain. You get professional templates, social media, mobile viewing, a blog, photo galleries, contact forms, maps, file downloads and videos. You wouldn’t use this for a business, but it’s nice for a personal presence.
  • JimdoPro – Pay $7.50 per month and receive everything from the previous plan, a free custom domain, email account, fast support, stats, no ads, smartphone optimization, a basic online store (15 products,) SEO and popular widgets.
  • JimdoBusiness – Pay $20 per month and receive everything from the previous plan, a complete online store (unlimited products, discount codes, shipping, payment options and no transaction fees,) a business email package and priority support.

I recommend going with the Free plan if you want to have an online journal or something like that. The Pro plan works for portfolios and more creative sites. Most small businesses and startup online stores will find that the Business plan is suitable.

Jimdo Templates and Design


The Jimdo templates look somewhat modern, but we particularly like them because they have some unique options with most of the themes being named after cities. This doesn’t have to do with anything, but you can select from the following categories: business, store, portfolio and personal.

These align well with the payment plans, because some people will be interested in a personal solution, while others are looking for a complete store. All of the design elements look great on mobile devices, and although the overall theme count is constantly changing, I counted around 40.

Jimdo Ecommerce

I personally wouldn’t make an online store with Jimdo, but some smaller companies or inventors might find it useful when trying to test the waters for a few products. The basic online store allows for 15 products and no transaction fees, but the real power comes along when you go with Business plan. Unlimited products are allowed, and you get items like discount codes and payment options. There’s limited features for scaling up, but you could always transfer to another site builder if you grow.

Shopify comes into play as the perfect website builder for an online shop, especially compared to Jimdo.

Jimdo SEO and Marketing


Marketing is weak with Jimdo, since the blog is the only primary way to get the word out about your company. However, a few other widgets are available for things like social media and email marketing. Just don’t rely too much on the Jimdo website builder for your marketing. Use systems like MailChimp and Google Ads to really shine.

In terms of SEO, Jimdo is strong. A Google preview is given for you to see exactly what your page is going to look like when someone searches for it through the search engines. In addition, you receive automated meta data, but it’s possible to change this around through the quick SEO button on the dashboard.

Overall, marketing is mediocre, but SEO is solid.

Jimdo Customer Support


I respect the customer support module because it’s more visual than your standard knowledge base. There’s plenty of documentation, and you can send in an email whenever you want. They even accept questions from people who aren’t customers.


If you’re looking to blog about your days at school, the free version of Jimdo is ideal for you. If you’re interested in finally giving your small business an online platform, Jimdo provides some solid templates and design features for a small amount of money out of your pocket.

Once again, It’s not recommended for large companies, or people who are experienced developers. But Jimdo certainly has a place for those who like a deal.

Catalin Zorzini

I'm a web design blogger and started this project after spending a few weeks struggling to find out which is the best website builder for myself. Check out my current top 10 website builders.

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