There is some confusion over the use of the term “business site”, so let’s start by defining exactly what that means. A business site is not just an e-commerce site. In fact, it does not need to contain any e-commerce features at all. A business site is simply a site that represents a business as a virtual online representative. Such a site may sell things, but it doesn’t have to in order to qualify as a business site.
If your site moves like one of those sloths from the DMV in Zootopia, there are ways you can possibly fix whatever is slowing it down. Figuring out what is causing the problem is half the battle, so once you’ve isolated the causes, you’ll at least have the answers to solving the problem.
Content may be king, as the saying goes, but if you fail to give sufficient attention to the user experience (UX), far fewer people are going to be seeing your content. This means it could be considered that UX is a necessary vehicle in the delivery of content. Understanding the relationship between UX and content is important, because many websites fail to properly account for this (and therefore fail outright).
There’s a strange phenomenon that has arisen among software publishers. There appears to be a tendency for people to invert their understanding of what makes a quality product better, or at least this is true when it comes to those who do the marketing. It goes something along the lines of: “Their product has one million lines of code, but ours has two million, so therefore our product must be better.”
Animation is often the last frontier for a developer. Many regard it as a seriously difficult challenge, and so put off attempting it. Which is a shame, because animation on a computer is not all that different from the kind of flipbook animation you probably did as a kid in the corner of your school books. In fact, it’s probably even easier than that.