Google vs Your Clients

When you made the momentous decision to become a website designer, you probably never expected it was going to be a diplomatic assignment. Yet that’s exactly how things have turned out for most of us who develop websites for public clients.  Your clients want things one way, Google wants them another, and you get stuck in the middle trying to find a compromise that will work.

When push comes to shove, most tender-hearted designers will let their clients have their way, but is that the best decision?  It depends whether you have an on-going relationship with the client and whether you actually care about their success or not.

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Essential Items for Business Sites

There is some confusion over the use of the term “business site”, so let’s start by defining exactly what that means.  A business site is not just an e-commerce site.  In fact, it does not need to contain any e-commerce features at all.  A business site is simply a site that represents a business as a virtual online representative. Such a site may sell things, but it doesn’t have to in order to qualify as a business site.

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Designing for Optimal UX

Content may be king, as the saying goes, but if you fail to give sufficient attention to the user experience (UX), far fewer people are going to be seeing your content. This means it could be considered that UX is a necessary vehicle in the delivery of content. Understanding the relationship between UX and content is important, because many websites fail to properly account for this (and therefore fail outright).

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Simple Tricks to Improve Coding Efficiency

There’s a strange phenomenon that has arisen among software publishers.  There appears to be a tendency for people to invert their understanding of what makes a quality product better, or at least this is true when it comes to those who do the marketing.  It goes something along the lines of: “Their product has one million lines of code, but ours has two million, so therefore our product must be better.”

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