Sidestep These Common Design Mistakes

Some design mistakes are really obvious, but others can be more subtle. In fact, depending on how much pre-release testing the client is willing to pay for, the mistakes may not be discovered for months. And when you become aware, months later, that you had a live website out there with design mistakes on it, that can be embarrassing and frustrating. Most of us like to avoid embarrassment and frustration, so here’s a list of things to check before you hit that upload button.

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Google vs Your Clients

When you made the momentous decision to become a website designer, you probably never expected it was going to be a diplomatic assignment. Yet that’s exactly how things have turned out for most of us who develop websites for public clients.  Your clients want things one way, Google wants them another, and you get stuck in the middle trying to find a compromise that will work.

When push comes to shove, most tender-hearted designers will let their clients have their way, but is that the best decision?  It depends whether you have an on-going relationship with the client and whether you actually care about their success or not.

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Essential Items for Business Sites

There is some confusion over the use of the term “business site”, so let’s start by defining exactly what that means.  A business site is not just an e-commerce site.  In fact, it does not need to contain any e-commerce features at all.  A business site is simply a site that represents a business as a virtual online representative. Such a site may sell things, but it doesn’t have to in order to qualify as a business site.

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Designing for Optimal UX

Content may be king, as the saying goes, but if you fail to give sufficient attention to the user experience (UX), far fewer people are going to be seeing your content. This means it could be considered that UX is a necessary vehicle in the delivery of content. Understanding the relationship between UX and content is important, because many websites fail to properly account for this (and therefore fail outright).

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